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Business growth ranks among the top priorities for many small to midsize business owners and leaders. How to achieve and sustain it is often an equally high priority.

Welcome to Route Business Consulting and The Route Growth Framework — the agile way to grow your business with confidenceTM.

Our practice is purpose-built for small to midsized business owners and leaders seeking to cut through the clutter of business planning tools and advice to find a simple, repeatable process for defining, implementing and sustaining scalable business growth.

We differentiate between business growth and scalable business growth as follows:

Scalable business growth means getting better as you get bigger.

The alternative — simply getting bigger without getting better — is unsustainable business growth. This kind of growth accumulatesoperational debt‘ — constantly growing dead-weight under which the business will ultimately collapse.

business growth

Scalable business growth on the other hand results in decreasing operational debt — which enables reduced friction and increasing performance and profitability as the business grows.

Knowing the difference determines whether your decisions ultimately lead to business growth or collapse.

Route provides business growth consulting services and resources to help business owners and leaders identify and execute high probability growth paths.

The Three Step Route Growth Framework


Growing your business means increasing the profits generated by the use of company resources and/or the activities performed by employees of the business.

Sales – Variable Costs – Fixed Costs = Net Profit

The following paths satisfy this equation:

  1. Increase quantity sold
  2. Increase selling price
  3. Reduce variable cost per unit
  4. Increase output
  5. Reduce fixed cost

The Route Growth Framework provides the tools and resources to help you determine your business growth paths — “what to change” and “what to change to” — and achieve your growth objectives.


The challenges of growing a business is similar for small and large businesses alike. The difference lies in (a) the available tools and resources for identifying, qualifying, validating and executing growth initiatives, and (b) the ability to withstand and recover from failed growth experiments conducted on the live business. For many businesses, a failed growth experiment can be an existential event. There’s a better way.

Measure twice, cut once.” — The carpenter’s adage.

A Digital Twin is an accurate, digital model of your product, production process and sales & marketing system. Run your experiments on your Digital Twin to validate growth paths before changing your business.

The Route Growth Framework provides guidance and resources to digitally model the aspects of your business that are pertinent to your chosen growth path(s), simulate the required process changes, validate results and identify the conditions required to achieve success. 


Impulsively executing a carefully crafted strategy or “figuring out” implementation details while you implement can be as risky as running experiments on your live business. Execution Risk can be minimized by investing effort to evaluate “how to make the change” while the strategy is being formulated.

Gain organizational buy-in, Build execution into strategy.

The Route Growth Framework cultivates organizational buy-in, builds execution into strategy, and institutionalizes organization capacity to sustain growth innovation.



Contact us to discuss your growth objectives and explore how The Route Growth Framework can help you ..

Grow your business with confidence™.

Donovan Dillon

Technology planning, operations management, product management and marketing professional; adept at defining, directing and implementing business transformation initiatives through systems thinking, multidisciplinary problem solving, and team empowerment. Experience includes senior leadership roles within IT services, telecom, and marketing industries.