A Digital Twin Can Help You Grow and Scale Your Business
A Digital Twin is a powerful tool for achieving the top two priorities for many small to midsize business owners and leaders: Business Growth, and how to achieve and sustain it.
Welcome to Route Business Consulting and The Route Growth Framework — the agile way to grow your business with confidenceTM.
Our practice is purpose-built for small to midsized business owners and leaders seeking to cut through the clutter of business planning tools and advice to find a simple, repeatable process for defining, implementing and sustaining scalable business growth.
We differentiate between business growth and scalable business growth as follows:
Scalable business growth means getting better as you get bigger.
The alternative — simply getting bigger without getting better — is unsustainable. This kind of growth accumulates ‘operational debt‘ — constantly growing dead-weight under which the business will ultimately collapse.
Scalable business growth on the other hand results in decreasing operational debt — which enables reduced friction and increasing performance and profitability as the business grows.
Knowing the difference determines whether your decisions ultimately lead to business growth or collapse. Knowing which decisions are scalable decisions vs. just smart decisions is neither simple, nor intuitive. A Digital Twin eliminates this ambiguity.
Route provides business growth consulting services and and digital twin solutions to help business owners and leaders identify scalable options, and execute scalable, high probability growth paths.
The Three Step Route Growth Framework
STEP 1: IDENTIFY GROWTH PATHS
Growing your business means increasing the profits generated by the use of company resources and the activities performed by employees of the business.
Sales – Variable Costs – Fixed Costs = Net Profit
The following paths satisfy this equation:
- Increase quantity sold
- Increase selling price
- Reduce variable cost per unit
- Increase output
- Reduce fixed cost
The Route Growth Framework provides the tools and resources to help you determine your business growth paths — “what to change” and “what to change to” — and achieve your growth objectives.
STEP 2: SIMULATE TO VALIDATE PATHS AND IDENTIFY SUCCESS & FAILURE CONDITIONS
The challenges of growing a business is similar for small and large businesses alike. The difference lies in (a) the available tools and resources for identifying, qualifying, validating and executing growth initiatives, and (b) the ability to withstand and recover from failed growth experiments conducted on the live business. For many businesses, a failed growth experiment can be an existential event. There’s a better way.
“Measure twice, cut once.” — The carpenter’s adage.
A Digital Twin is an accurate, digital model of your product, production process and sales & marketing system. Run your experiments on your Digital Twin to validate growth paths before changing your business.
Route Digital Twin models and simulations allow accurate, risk-free evaluation of ideas and their impact on the business without costly experimentation on your live business. Our Digital Twins allow you to model your business processes with sufficiently detailed process model (process stages, process flow, resources required at each stage, process time for each resource, resource availability by shift, resource costs, and mode).
These process models allow visualization of the business impact of seemingly clear decisions, cyclicality, and uncertainty (down-time, demand surges, etc.). Digital Twin visualizations allow you to see how these factors combine and ripple through the business to produce often unanticipated complex, mult-year impacts. This foresight allows you to anticipate high-probability events and pre-implement contingency plans and other measures.
Route provides guidance and resources to build your own custom digital twin which models the aspects of your business that are pertinent to your chosen growth path(s), simulate the required process changes, validate results and identify the conditions required to achieve success.
STEP 3: EXECUTE
Impulsively executing a carefully crafted strategy or “figuring out” implementation details while you implement can be as risky as running experiments on your live business. Execution Risk can be minimized by leveraging your digital twin to evaluate “how to make the change” while the strategy is being formulated.
Gain organizational buy-in, Build execution into strategy.
The Route Growth Framework and your digital twin provides the tools to cultivate organizational buy-in, build execution into strategy, and institutionalize organization capacity to build sustainable growth innovation.
GET STARTED
Contact us to discuss your growth objectives and explore how The Route Growth Framework and your own Digital Twin can help you ..
Grow your business with confidence™.
Technology planning, operations management, product management and marketing professional; adept at defining, directing and implementing business transformation initiatives through systems thinking, multidisciplinary problem solving, and team empowerment. Experience includes senior leadership roles within IT services, telecom, and marketing industries.